Segar@Mesra (Project Ayam) MAFI x KPDNEHP x PETRONAS - 7th January 2021-31st January 2021 - *** re-launching from the 1st March till 31st March 2021 **Extended

Overview

- Sell products such as frozen chicken, frozen fish, and fresh vegetables & fruits at affordable prices at 4 Kedai Mesra in Klang Valley.
- To give RM2 Setel Cashback to Setel users paying with the Setel app with a minimum of RM20 purchased on the selected products.

Target Audience

All Setel Users

Customer Journey


Campaign Mechanics

1. Customers purchase selected products* at 4 selected PETRONAS stations*.

-PETRONAS Unikeb 2, Seksyen 4 Bangi
-PETRONAS Persiaran Jaya / Sg Ramal Dalam
-PETRONAS Prima Saujana 2
-PETRONAS Pelangi Semenyih
2. Purchase of RM20 in a single transaction of selected products to receive RM2 Setel cashback.
3. Only customers who pay with the Setel app via Setel Wallet and Cardterus in the store are eligible to receive the RM2 Setel cashback.
4. Setel users will receive RM2 Setel cashback in 3 working days after the transaction is made.
5. RM2 Setel Cashback will expire in 30 days.
6. If the items are sold out, customers may pre-order selected products from the dealer and collect them on the next day.
7. Campaign period: 7th January 2021 (00.00am) - 31st January 2021 (11:59pm).

List of Selected Product

Please refer to the Google sheets attached:

https://docs.google.com/spreadsheets/d/1YqgDjSFSc8rUwmxbPnHMHNUbkZAnEdiwUmiEuXNsRyI/edit#gid=0