2022 Q3: Event as Criteria in Reward Campaign

• Summary
• Details
  • Before
  • After
• Preset criteria vs Event as criteria
• Release Plan

Interface	Setel Admin / Platform
Release version (Android)	1.104
Release version (iOS)	1.104
Team	Gamification / Experience

Summary

Introducing Event as Criteria in 1.104.0! Setel Admin can now setup variety of reward campaigns on Admin Portal with events (backend) as action criteria to grant rewards & badges.

Exclude from Release Notes; not consumer front-facing feature

Details

Today reward campaigns are set up on Admin Portal; which allows Setel to grant badges and/or rewards when Setel users completes the specified action criteria set.

Before

Task	Description	Scope
Integration of action criteria	Requires integration and enhancement from both teams to add new criteria Feature teams: send relevant payload/data to api-rewards Reference: action payload Gamification: enhance Reward Campaign using the data received from payload	Respective feature teams Gamification (future to be managed by Experience)
Reward Campaign - new criteria selection	Support new criteria in reward service to detect & update goal based on action Update new criteria in listing of supported reward criteria on Reward Campaign	Experience (formerly managed by Gamification)

After

Task	Description	Scope
New action criteria	Feature teams sends relevant backend events to api-analytics (i.e. also fires to MixPanel or Braze) Reference: analytics event as criteria Integration of payload or action data no longer required from respective teams	Respective feature teams
Reward Campaign - new criteria selection	Events are now available to be utilised as action criteria on Reward Campaign Go to Reward Campaign Select analytics event Search the event to be used as an action criteria Reference: event library	Experience (formerly managed by Gamification)

Preset criteria vs Event as criteria

		Preset criteria	Event as criteria
1	Backtracking of user action (e.g. action prior to campaign launch also counted as progress)	Supported for most criteria	Unsupported
2	New action criteria to be integrated	Yes. Requires implementation from relevant teams.	Not required as long relevant backend events are sent
3	Mobile app related events
4	Update to action criteria (e.g. new top-up method)	Require enhancement from relevant teams.	Not required as long relevant backend events are sent

Release Plan

Event as criteria (backend) target release on 1.104.0, week of 29 Aug 2022*

*Dates will be updated accordingly if there are any changes in the timeline