Interface |
PETRONAS Shop website |
|---|---|
Release date |
30/11/22 |
Team |
Omnichannel store |
1. Summary 
You may also like is aimed to enhance the user shopping experience, help users to notice the things they might be missed and interested in. Leveraging Dynamic Yield as the recommendation engine to recognize and study customer behavior and push personalized SKU recommendation based on their interest on website.
2. Details 
2.1 Before
Users are aware of the latest release and shop recommendations from PETRONAS Shop. However, the SKU recommendation is not users' interest-based.
2.2 After
All logged-in users are able to view a list of SKUs targeted based on their interests in the You may also like the recommendation section on the website (Desktop, mobile & mini). The recommended SKUs are automated product feed with the existing and active items from PETRONAS Shop.
While, Dynamic Yield uses internal algorithms to generate a personalized recommendation based on usersโ interaction with the website, past purchase experiences, attributes, and product data.
2.2.1 The personalized journey
When logged-in users land on the PETRONAS Shop website, the user will be able to view a new section name โYou may also likeโ, with a curated list of items:
2.2.2 What happens if a recommended item is out of stock?
Field |
Details |
|---|---|
You may also like |
|
Section |
|
OOS/Unavailablity |
It will not displayed to the users |
Recommendation count |
20 |
Product display |
6 |
Product feed |
via Google sheet with limited access. Match item via Item ID and variation ID. |
Treatments |
|
Use case |
1:1 hyper-personalized experience with PETRONAS Shop: You may also like |
Overflow |
|
Strategies |
Experiment 1 - PETRONAS Shop Singular Recommendation Strategies |
3. Release plan 
The feature is to release on
Future
To roll out recommendations for order confirmation page target by S1.120
Comments
0 comments
Please sign in to leave a comment.