2022 Q4: PETRONAS Shop for cross-border sales beyond Malaysia

• 1. Summary 🚀
• 2. Details 🔆
  • 2.1 Before
  • 2.2 After
    • 2.2.1 Unified global branding
    • 2.2.2 Unified visual experience across borders
    • 2.2.3 Platforms infrastructures and integrated services
      • New processes for ops/fulfilment/finance
• 3. Release plan 🧭

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Interface	PETRONAS Shop Global website
Release version	7 Dec 2022 SPRINT 1.112
Team	https://setelnow.atlassian.net/wiki/spaces/CBS

1. Summary

Executing towards enabling the sales of PETRONAS Shop products cross-border beyond Malaysia, with payment and cross-border delivery.

2. Details

With the goal of unlocking more sales volume, PETRONAS Shop is venturing beyond Malaysia, starting from one country and expanding as our store is ready to scale. The store will be a standalone platform, utilising one of the world’s best e-commerce platforms, and driven by a small product team without any engineering resources. This setup enables us to scale quickly with the least blockers and reduced risk to the existing Malaysia store.

PETRONAS Shop Global store URL: https://petronasshopglobal.com/

2.1 Before

Shoppers from Singapore can’t purchase online from the Malaysia store (http://setel.com/petronas-shop) and deliver to Singapore addresses.

2.2 After

Now, shoppers from Singapore can browse items, catalogues, and promotions dedicated to Singapore audiences and deliver them to their Singapore addresses.

2.2.1 Unified global branding

The PETRONAS Shop logo will remain the same. At the same time, the website’s title will be PETRONAS Shop Global, to uniquely identified for the shoppers when they are Googling or sharing with family/friends.

2.2.2 Unified visual experience across borders

The visual experience is designed to mirror Malaysia’s look and feel so it is unified from the branding’s perspective. The iconic PETRONAS green and clean minimal layout are applied across both stores.

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2.2.3 Platforms infrastructures and integrated services

With Shopify as the platform engine for the Global store, almost everything is provided and plugin-available. This also comes with a different set of processes compared to the Malaysia store’s processes.

New processes for ops/fulfilment/finance

• Store management - SKU/catalogue/category/discount creation/update

• Order management

• Fulfilment process

  • Manual fulfilment process 7 DEC 2022 - Requiring manual order/fulfilment creation/update

  • Automated fulfilment process 14 DEC 2022 - End-to-end automation from Shopify to delivered to customers

• Finance reconciliation process - Finance team is required to check Stripe and iPay88. iPay88 Singapore account is a different account than the Malaysia iPay88 account

  • Stripe payment report 7 DEC 2022 (This will be disabled after enabling iPay88)

  • iPay88 payment report 14 DEC 2022 (Pending iPay88 approval)

For these platforms access, please request with reasons to Izzatul Hafeez Peter Yee

	Decision	Analysis/comparison
Country	Singapore	Cross-border store: Top 5 Asian countries comparison
Platform	Shopify	Cross-border e-commerce platforms comparison: Shopify, Wix & Wordpress
Payment gateway	Stripe 7 DEC 2022 iPay88 14 DEC 2022	Cross-border payment providers comparison: iPay88 & Stripe
Logistic	Ninjavan	Cross-border logistic comparison: DHL, FedEx, UPS & Easyparcel
Fulfilment	iStore iSend
Currency	Singapore Dollar (SGD)
Data	Shopify, Holistic

Overflow: https://overflow.io/s/KCVAJC9D/?node=f40a9142

3. Release plan

The store’s MVP with limited functions, release on 07 Dec 2022, in sprint 1.112

• Stripe as the payment gateway

• Manual fulfilment process Cross-border store: Processing orders manually

Subsequently releases with more enhancements on 14 Dec 2022, in sprint 1.113

• iPay88 as the payment gateway (remove Stripe) PENDING IPAY88 APPROVAL

• Automated fulfilment process PENDING ISIS SHOPIFY APP APPROVAL

• Country selector