2022 Q2: Discounts and Promotions in Deliver2Me shopping

• 1. Summary
• 2. Details
  • 2.1 What is covered?
  • 2.2 What is not covered?
  • 2.3 As a User, how do I avail Discounts?
  • 2.4 Is this available for both iOS and Android?
  • 2.5 What types of Discounts are supported?
  • 3.0 What is the full screenflow?
  • 3.0 Release Plan

1. Summary

Deliver2Me supports Discounts, which allows us to launch bundle discounts and promotions on the platform for all Stores offering Deliver2Me service. Feature will be launched with 1.99 release, May 2nd week June 24. With this, Setel will be able to partner with Merchants, and brands such as Nestle to offer discounts on Items and entice Users to buy more.

2. Details

With this feature, Setel will be able to support all Mesra promotions that are offered at the Mesra Stores, provided by PETRONAS. Merchants can be given access to configure discounts via Merchant dashboard.

2.1 What is covered?

• All Mesra promotions that are currently provided at the Mesra stores can be supported on Deliver2Me

• What are Mesra promotions?

  • Mesra promotions are centrally configured by Mesra team and is applied at all PETRONAS Stations. Reference: https://www.mymesra.com.my/for-consumer/promotions/mesra-promo

  • Usually, these promotions are revised once in 2 months, and typically contains top-selling items at the Stores. It is said that promo items usually have high stock availability.

  • There is no case where any PETRONAS station does not offer/support Mesra promotions

  • Specific station does not configure its own discounts. Mesra promotions are centralised and common across all stations and is configured at the POS.

• How did we run discounts all this while if we support them only now?

  • So far, Deliver2Me items could only accept one price for an item.

  • We could not game different prices in different months based on Mesra promotions for the same item. Payments and reconciliation was a pain.

  • So, if an item is listed under Mesra promotions, that item (or SKU) is removed from being listed on Deliver2Me. And hence the new Discounts feature is very important for us to unblock having more items on Deliver2Me

2.2 What is not covered?

• Any cash back offers Setel wants to offer Users on top of Mesra discounts. (Cash back mechanism is scoped out as an independent effort)

• Setel’s or any Brand’s (like Nestle) own promotions on Mesra Items that are NOT provided at PETRONAS Stations

2.3 As a User, how do I avail Discounts?

At selected PETRONAS stations, Users will be able to access Deliver2Me via the Home page. When users select items that are displayed on the Deliver2Me catalogue, they are able to reap discounts and make a bundle wherever applicable.

2.4 Is this available for both iOS and Android?

Yes. Discounts and promotions for Deliver2Me will be available for both iOS and Android users.

2.5 What types of Discounts are supported?

Currently, there are a few types of discounts that are supported. Specifically:

• Buy 1 item at a discounted price

  • These will be shown as strikethrough deals in the app

  • Example: Buy 1 item at RMX off

• Upsell Combo sets

  • Where Users need to choose 2 or more SKUs from one or 2 sets/groups to form a combo and then avail the discount

  • These will be shown as Upsell purchases in the app. Combo options are surfaced after User chooses 1 item to add to cart

    • Examples

      • Discounts are applied once 2 (or more) different sets within a bundle are filled accordingly.

        • Buy n from (A, B, C)

          AND m from (D, E, F) at RM X

          • where n and m can be numbers starting from 1

        • Buy A and B at RM X

3.0 What is the full screenflow?

https://overflow.io/s/XM0K2ZEQ?node=a2c98cda

3.0 Release Plan

Discounts for Deliver2Me targets 1.96 (May 2nd week, 2022) for percentage rollout.

Progressive rollout follows the main app. As Setel iOS and Android app is progressively rolled out, Discounts for Deliver2Me will be rolled out alongside the same set of Users.

Note: Upon 1.96 release, we will have a pilot period to run with internal testers and operations to test at the stations. Following its success and clearing out any issues if there may be, we shall proceed to opening for public.