eBeliaRahmah : Product Brief

Objectives

1. To encourage cashless spending by youth;
2. To lighten the burden on youth’s expenses

Eligibility 

1. Malaysians aged 18-20 years; OR
2. Malaysians aged 21 and above full-time students in Institutes of Higher Learning (IHLs)  (est. 2 mil individuals) Each eligible Malaysian can only get RM200 once from one chosen eWallet

Parameters 

1. RM200 from the Govt to be deposited into the chosen e-wallet, together with the 1:1 matching by participating eWallets in terms of cashback/promo vouchers* for all eligible users.
2. E-Wallets to set a target for a number of MSME merchants to be onboarded for cashless adoptions.
3. E-wallet credit for any physical transactions at the network of merchants through the chosen e-wallet, EXCEPT THE  FOLLOWING:
   1. Peer-to-peer transfers & inter-account transfer;
   2. Cash-outs;
   3. App-integrated payment of utility bills;
   4. App-integrated payment of Government related fees/payments;
   5. App-integrated payment of telco postpaid bills and prepaid service top-ups;
   6. App-integrated games purchases;
   7. App-integrated parking and/or toll fees payments;
   8. App-integrated investment-related activities; and
   9. E-commerce or online transactions

This is part of the steps taken to support Malaysian brick-and-mortar retailers who are part of the Malaysian business community, especially SMEs.